Doing business in Australia? Excellent! Is it worth risking, where to get information, how to succeed? Questions that kept us locked up. Any risk is a chance, any chance is a risk?!
How did it all begin?
Our adventure starts with the information that the Croatian Chamber of Commerce is planning a business trip to Australia. At the end of the October 2017. we received a letter from Mrs. Davorka Car from the Croatian Chamber of Commerce, which attracted our attention. After the preliminary call to all companies, the Croatian Chamber of Commerce went to determine the final composition of the delegation. Collaboration organized by Australian institutions, four mixed Australian-Croatian Chamber of Commerce operating in Sydney, in Perth, in Melbourne and in Adelaide, with which the Croatian Chamber of Commerce is organized. This is confirmed by our Ambassador in Australia dr.sc. Damir Kušen. We have recognized our opportunity and potential in Australia and wanted to be a part of this market. The next step was the application for participation in the business delegation of the Croatian Chamber of Commerce in Australia.
Why is it good to be persistent?
Lack of persistence is often the main obstacle to success, both on a professional, business and personal level, and of course we didn’t accept nothing but success. We continued the research by asking for a reception with the President of the Croatian Chamber of Economy Zagreb Dr. sc. Zlatan Fröhlich to consult with him and talk about finding opportunities, business partners and clients in Australia. After meeting and talking to Mr. Fröhlich, we got a contact from an IT company from Zagreb that is already operating in Australia. Given their experience in the market, we decided to contact them. Through Mr. Fröhlich, we learned that our General Counsel in Sydney Mr. Hrvoje Petrušić had phone conversation with Mr. Kombol (one of the interested business partners who had been expecting our call) and we contacted him after.
Our story with a happy end …
2.2.2018., we made the final decision to participate in the business delegation of the Croatian Chamber of Commerce in Australia after which there was no return. This was bold, but cost-effective business decision. A few days later, Mr. Golubić, Secretary of the Australian-Croatian Chamber of Commerce NSW, informed us that he had already found a company that provides similar services and offered to be our host in Sydney. We are beginning to understand how important this was for us, and we were even more excited about this trip. Mr. Ravnić from the IT company in Zagreb has convinced that the market in Australia and New Zealand is quite “healthy”, that they are very professional and expect the level of services and access but are also very friendly and communication is quite pleasant. His advice was that a good website and accompanying content in the form of PowerPoint presentation is very important. He said that the references also help us and that we need to try references that will be sufficiently similar to the “core business” of potential clients. Namely, references are very important to potential client so they can identify themselves with our statisfied clients.
Are Business-Owners Dependable on Risk?
Good entrepreneurs risk responsibly, so we designed a brand new website, made a PowerPoint presentation and researched the Australian market. Adventure in Australia begins! The next step was buying a plane ticket, packing and traveling to the “continent of hope”.
The adventure of our life has came…